1% milk 'Make the Difference Day'

Milk and milk products make the greatest contribution to saturated fat intake in the UK of any food group. In April 2008 we were the first UK retailer to introduce an own-brand 1% fat milk, which has nearly half the fat and saturated fat of semi-skimmed milk but the same great taste.

Opting for 1% fat milk instead of semi-skimmed (1.7% fat) could reduce a person's saturated fat consumption by 45% in a year - equivalent to 200 chocolate digestive biscuits.

Although it contains nearly half the fat of semi-skimmed, 1% milk retains the same amount of calcium and vitamin B as semi-skimmed and skimmed milk. As well as these nutritional benefits plus the reduction in fat, we have worked hard with our suppliers to ensure that 1% milk retains the same creamy flavour of semi-skimmed milk.

On our 'Make the difference' day in May 2008, we highlighted the health benefits of 1% milk to our customers, offering them a free pint of 1% milk to try.

"We welcome the additional consumer choice that Sainsbury's 1% fat milk will offer. 1% fat milk provides the same range of vitamins and minerals as semi-skimmed milk, but with a lower fat content. For those who want less fat but don't like the taste of skimmed milk then 1% is a great option."

Dr Judith Bryans Director of The Dairy Council