Our approach

Our approach

For Sainsbury's, corporate responsibility means many things. It is about providing our customers with the widest choice of quality food, at fair prices. But also about paying our suppliers a fair price and providing the reassurance of knowing that they have a buyer for their products on reasonable terms.

Our new fashioned values

It means enriching our communities through employment and career development opportunities, while growing our business profitably for our shareholders. And it means making the most effective use of our valuable resources like water and electricity, and respecting the local environment.

Our business strategy for growth recognises that our values make us different – they are part of our identity and integral to our success. Our values remain integral to our business; we aim to help our customers Live Well For Less.

Our Vision	To be the most trusted retailer where people love to work and shop
Our Goal	To make all our customers' lives easier every day by offering great quality and service at fair prices
Our Priorities	Areas of business focus (to drive growth) Great food Compelling general merchandise and clothing Complementary channels and services Developing new business Growing space and creating property value	Our 5 values Best for food and health Sourcing with integrity Respect for our environment Making a positive difference to our community A great place to work
Our Promise	Live well for less